Privacy Policy
Last updated: February 20, 2026
Introduction
Your privacy is extremely important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make regarding the way your information is collected and used. To make this notice easily accessible, we make it available on our homepage, and at any point in which personally identifiable information may be requested from our Site.
1. Who We Are
Appleofmyeye (“we”, “us”, or “our”) operates the website appleofmyeyemua.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, join our email list, make a booking, or place an order.
If you have any questions, contact us at: jacky@appleofmyeyemua.com; location: Nutley, NJ, 07110 USA
2. Information We Collect
We may collect the following types of personal information when you interact with our Site:
Contact details: Name, email address, phone number, shipping and billing address.
Order information: Products purchased, order date and time, order total, and limited payment details (processed by our payment provider).
Booking information: Date and time of appointments, service type, and any details you choose to share in booking forms.
Email sign‑up information: Name, email address, and marketing preferences when you join our email list.
Account information: Username, password, and preferences if you create an account (if enabled).
Usage data: IP address, browser type, device information, pages viewed, time spent on pages, and referring URLs, collected through cookies and similar technologies.
3. How We Use Your Information
We use your information to:
Operate and maintain the Site.
Process and fulfill orders, including payment, shipping, and order confirmations.
Manage bookings and communicate with you about appointments and services.
Respond to your questions, requests, or customer service inquiries.
Send marketing emails and newsletters if you have opted in (you can unsubscribe at any time).
Analyze and improve our products, services, and website experience.
Detect and prevent fraud or misuse of our Site.
Comply with legal obligations and enforce our terms and policies.
4. Cookies and Similar Technologies
We use cookies and similar technologies to help our Site function properly and to understand how visitors use it. Cookies allow us to:
Remember items in your shopping cart.
Save your preferences and settings.
Perform analytics to improve our Site and services.
You can control cookies through your browser settings. If you disable cookies, some features of the Site may not work correctly.
5. How We Share Your Information
We do not sell your personal information. We may share it with:
Service providers that help us run our business, such as Squarespace, payment processors, email marketing platforms, booking tools, shipping carriers, and analytics providers.
Professional advisors, such as lawyers or accountants, where necessary.
Authorities or other parties if required to comply with law, protect our rights, or in connection with a business transaction (such as a merger or asset sale).
These third parties are only allowed to use your information to perform services for us and must protect it appropriately.
6. Payments
When you make a purchase, your payment information is processed by our payment provider (for example, Squarespace Payments, Stripe, or PayPal), and we do not store your full credit card details on our servers.
Your use of those payment services is also governed by their own privacy policies and terms.
7. Email Marketing and Communication Choices
If you sign up for our email list, we may send you beauty tips, product updates, special offers, and other marketing communications related to Appleofmyeye.
You can opt out of marketing emails at any time by:
Clicking the “Unsubscribe” link in any marketing email, or
Contacting us at jacky@appleofmyeyemua.com with your request.
We may still send you non‑marketing messages about orders, bookings, or important service notices.
8. Data Retention
We keep your personal information only as long as necessary to:
Provide products and services to you.
Meet our legal, tax, and accounting obligations.
Resolve disputes and enforce our agreements.
When we no longer need your information, we will delete or anonymize it where reasonably possible.
9. Your Rights
Because we currently ship only within the United States, your rights will depend on the privacy laws that apply in your state.
In general, you may have the right to:
Request access to the personal information we hold about you.
Ask us to correct or update your information if it is inaccurate or incomplete.
Request deletion of your personal information, subject to legal requirements.
Object to or restrict certain types of processing, including direct marketing.
Opt out of marketing communications at any time.
To exercise any of these rights, contact us at [your contact email]. We may need to verify your identity before responding to your request.
10. Children’s Privacy
Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children.
If you believe that a child has provided us with personal information, please contact us so we can take appropriate steps to delete it where required by law.
11. Security
We use reasonable technical and organizational measures to help protect your personal information against loss, misuse, and unauthorized access.
However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons.
When we make changes, we will update the “Last updated” date at the top of this page. In some cases, we may also provide additional notice (such as by email or a notice on the Site).
13. How to Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your information, contact us at:
Email: jacky@appleofmyeyemua.com; location: Nutley, NJ, 07110 USA